10/25/2020 - 12/14/2020
Moonflower is an e-commerce site that sells personalized hair care products. Primarily shampoo and conditioner as a bar to lessen plastic waste. The brand is targeted towards women who want more eco-friendly products as well as hair care that is tailored for their specific hair type.
For this project, I used a light blue color and images of flowers to make the brand feel feminine. The packaging on the shampoo and conditioner has a flower pattern of the scent to help identify the product. The fonts used are Recoleta and Classico as they are easy to read and Recoleta aids in making the brand feel feminine.