Date
10/25/2020 - 12/14/2020

Class 
Web 1

Instructor
Bradford Prairie

Project Type
Logo/Web/Packaging
Overview
Moonflower is an e-commerce site that sells personalized hair care products. Primarily shampoo and conditioner as a bar to lessen plastic waste. The brand is targeted towards women who want more eco-friendly products as well as hair care that is tailored for their specific hair type.

Solution
For this project, I used a light blue color and images of flowers to make the brand feel feminine. The packaging on the shampoo and conditioner has a flower pattern of the scent to help identify the product. The fonts used are Recoleta and Classico as they are easy to read and Recoleta aids in making the brand feel feminine.
Personas
Wireframes
E-Mail

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